Case Study: Echelon Studios doubles CTV audience with VlogBox

Echelon Studios doubles audience and drives 80% US viewership with VlogBox

Echelon Studios, a major distributor of independent programming and video content, faced the challenge of expanding its reach to the growing US cord-cutting audience on Connected TV (CTV). They needed to navigate this new, fast-moving ecosystem to find novel monetization opportunities, grow viewership, and required a management team with expertise in CTV distribution and support. To address this, they partnered with the vendor VlogBox.

VlogBox developed a channel-aggregator app for Echelon Studios called Top Rated Movies on Fire TV, featuring over 400 film titles organized by genre. VlogBox provided integration into the CTV marketing ecosystem with SVOD and AVOD monetization and precise ad targeting. As a result, Echelon Studios doubled its audience on popular CTV platforms and achieved over 80% of its viewership from the US, leading to high CPM rates and growing revenue.

Echelon Studios