Case Study: Zivame achieves 8% increase in eCommerce conversion rates with Vizury

Zivame increases eCommerce conversions by 8% with Vizury

Vizury worked with Zivame, a leading lingerie brand in India, to address a significant challenge. Despite high website traffic, Zivame was experiencing a 50% bounce rate and low conversion rates, as visitors explored products but abandoned their purchase journey. The goal was to reduce these drop-offs, drive higher conversions on web and app, and improve marketing ROI.

The solution involved Vizury's team launching retargeting campaigns via WhatsApp, powered by their Engage360 platform and its proprietary Intellibid algorithm. This data-driven strategy used consumer attributes to create dynamic segments and deliver highly relevant product recommendations. As a result, Vizury helped Zivame achieve an 8% increase in eCommerce conversion rates, a 28% growth in reactivating app users, and a 31% increase in conversions from dormant users.

Zivame