Case Study: Zalora boosts conversions and engagement with Vizury

Zalora boosts conversions 2.4x with Vizury

Zalora, a leading online fashion retailer in Asia, faced significant challenges with cart abandonment and user drop-off on its website and app. To address this, they partnered with the vendor Vizury and utilized its Engage360 personalization engine. Their goal was to understand the causes of drop-offs and create campaigns to re-engage customers, thereby improving revenue and customer lifetime value.

The solution implemented by Vizury involved launching hyper-personalized campaigns via WhatsApp, targeting users based on their real-time behavior and funnel stage. This included re-engagement for abandoned carts and personalized product recommendations. As a result, Zalora achieved a 2.4x growth in conversions, a 2x increase in customer engagement, and a 20-times uplift compared to their previous notification system.

Zalora