Case Study: Puma achieves 23% growth in retail sales with Vizury's inStore solution

Puma boosts offline store sales 23% with Vizury

Puma, a multinational sportswear brand, sought to increase footfall and sales at its stores in Singapore and Malaysia. The challenge was to convert one-time shoppers into loyal customers by creating a connected shopping experience. Vizury worked with Puma to address this goal using its inStore solution.

Vizury implemented a system that mapped Puma's local store inventories to digital channels like its website and WhatsApp. A "Reserve at store" widget let customers reserve products for in-store pickup, capturing high-intent visitor data for retargeting. Through personalized WhatsApp engagements and a Storeboard app for staff, Vizury helped track and attribute offline sales. This approach resulted in a 23% growth in offline store sales, a 45% increase in store bookings and footfalls, and a 27x return on investment.

Puma