Case Study: a leading fintech brand achieves 14% growth in loan sales with Vizury

Leading Fintech Brand boosts loan sales 14% with Vizury

A leading fintech brand faced significant drop-offs from landing pages and during loan application stages, leading to lower conversions. Their goal was to expand reach and optimize the full-funnel conversion rate for their digital lending platform. They partnered with the vendor Vizury to address this challenge using WhatsApp-based marketing solutions.

Vizury implemented hyper-personalized campaigns across the customer journey, integrating with the brand's tech stack to engage users from acquisition to conversion on WhatsApp. This included targeting high-intent visitors, retargeting for activations, and using event-triggered nudges to complete applications. The solution delivered a 14% growth in loan disbursement rates, a 34% increase in completed applications, a 115% improvement in CSAT scores, and achieved a 14x return on investment for the brand.