Case Study: KOOVS.COM achieves 11% contribution to overall in-app sales and boosts app engagement during EOSS with Vizury

Koovs uses Rich Media Push Notifications to enhance app user engagement and conversions during EOSS

KOOVS.com, a leading Indian online fashion retailer with nearly 1 million iOS and Android app users, needed to lift in-app conversions during its End of Season Sale while optimizing marketing spend and ROI by re-engaging users across different stages of the purchase funnel.

Using Vizury’s Engage Commerce, KOOVS micro-segmented users by drop-off stage and sent personalized Rich Media Push Notifications—dynamic single- and multi-product messages that are clickable, scrollable and deep-linked. The campaign contributed 11% of overall in-app sales with strong engagement (CTR up to 45%, CVR up to 27%; e.g., Sign-up 43% CTR/14% CVR; Product 45%/15%; Bag 26%/15%; Cart 37%/27%) and delivered an exceptional ROI.

KOOVS.COM

Saurabh Kapoor

Head – Digital Marketing