Case Study: Fossil achieves 20% growth in retail sales with Vizury inStore solution

Fossil boosts retail sales by 20% with Vizury

Fossil, a global fashion and lifestyle retailer, faced a challenge where customers commonly researched products online but preferred to complete purchases in physical stores. To bridge this digital-to-offline gap and increase footfall and loyalty, they partnered with the vendor Vizury and utilized their Omnichannel Customer Journeys and WhatsApp services.

Vizury's solution dynamically displayed hyper-local store inventory on Fossil's digital channels, allowing customers to check availability and reserve items for in-store try-and-buy, notably via WhatsApp. This streamlined the journey from online discovery to offline purchase. The vendor's approach led to significant results for Fossil, including a 34% growth in repeat purchase rate, the conversion of 87% of online leads into store sales, and a 23x return on investment.

Fossil