Case Study: Bewakoof drives down CAC by 3X with Vizury

Bewakoof drives 3X lower CAC with Vizury

Bewakoof, a lifestyle fashion brand, sought to re-engage drop-off users from its app and drive conversions while significantly reducing its customer acquisition cost (CAC). They partnered with Vizury to address this challenge using Vizury's conversion-focused solutions.

Vizury implemented its Engage360 platform, using an algorithm based on numerous consumer attributes to run hyper-personalized retargeting campaigns on WhatsApp. These contextual journeys targeted users based on their specific drop-off points, nudging them with personalized product recommendations. This solution led to a 4x boost in app conversions and a 3x reduction in CAC for Bewakoof.

Bewakoof