Case Study: Nine Network achieves immersive Winter Olympics storytelling with Vizrt

Nine Network boosts Winter Olympics viewership 30% with Vizrt

The Nine Network, an Australian free-to-air broadcaster, faced the challenge of delivering a premium, world-class broadcast for the 2026 Winter Olympics that could operate across multiple time zones and scale for future sports, news, and entertainment productions. They partnered with Vizrt to reimagine their studio infrastructure, seeking a solution that would combine augmented reality with physical elements to create an immersive viewer experience without compromising their hallmark graphics quality.

Vizrt provided a hybrid physical and augmented reality studio solution powered by Viz Engine integrated with Unreal Engine. This allowed Nine to create a realistic multi-story environment visualizing the Italian Alps and seamlessly integrate data-driven AR graphics. The result was a 30% increase in viewership beyond expectations, with over 14 million viewers tuning in despite the significant time difference, providing sponsors with massive audience exposure and solidifying the studio as a future-proof platform for the network.

Nine Network