Case Study: Naftemporiki TV streamlines newsroom workflows and scales production with Vizrt Viz One

How Naftemporiki TV Built a Scalable Viz One MAM Workflow

Greek financial channel Naftemporiki TV faced the challenge of building a professional 15-hour daily news operation from scratch in just six months, needing to mimic the production quality of larger channels with a small team and limited infrastructure. They chose Vizrt's Viz One media asset management (MAM) system to serve as the central backbone for their entire newsroom workflow.

The solution implemented by Vizrt provided a scalable and integrated MAM that organized assets with metadata and AI, making content easy to find and reuse. This allowed Naftemporiki TV's small team to work faster and more efficiently, turning their archive into a valuable resource for future growth and providing a foundation for introducing more AI-assisted processes.

Naftemporiki TV