Case Study: Tyson Foods enhances digital shelf visuals with Vizit

Visual Intelligence Technology Guides New Design for the Digital Shelf

Tyson Foods, the largest protein supplier to U.S. grocery retailers, experienced massive ecommerce growth during the pandemic. However, they lacked an efficient method to understand their online consumers' visual preferences for fresh meat products, a category traditionally purchased in-store. This challenge prevented them from optimizing the visual presentation on the digital shelf.

Vizit's Visual Brand Performance software provided visual insights and recommendations, allowing Tyson to understand consumer preferences. As a result, Tyson uncovered which specific imagery attributes resonated most with shoppers and began implementing enhanced visual content in 2021. Vizit’s platform now enables them to evaluate imagery on an ongoing basis to create more effective content and help consumers make more confident online purchasing decisions.

Tyson Foods

Jennifer Fitting

Director of Ecommerce