Case Study: Global Beverage Company predicts Chinese Millennial visual preferences with Vizit

Predicting Global Focus Group Responses and Delivering Creative Recommendations With Visual Intelligence

A multi-national beverage company with over a century of history was launching a new product in China but lacked data on the visual preferences of Chinese Millennial audiences. Their traditional surveys and panels in Shanghai and Beijing were insufficient for gaining a deep understanding of what specific visual elements would drive engagement. They turned to Vizit's Visual Intelligence to address this challenge.

Using its Visual Brand Performance Platform, Vizit evaluated the beverage company's imagery alongside that of its competitors. The analysis identified the most effective visual trends and techniques for the target audience. This solution delivered a 97% predictive accuracy compared to traditional research, alongside a 96% cost savings and a 20x reduction in testing time for the initiative, allowing the brand to select winning visual content for its product designs and ad campaigns.