Case Study: Clif Bar boosts digital shelf conversion with Vizit

Maximizing Image Effectiveness on the Digital Shelf to Outperform Competitive Offerings

Clif Bar & Company, a leading provider of snack food bars, sought a competitive edge for its children's nutrition line by optimizing its product imagery for the digital shelf. The challenge was to understand how to best visually appeal to a parent audience and effectively measure that impact to outperform competitors. To tackle this, they turned to Vizit's visual intelligence platform.

Using Vizit's AI technology, Clif analyzed thousands of images from its digital asset library to understand which visual elements resonated most with parents. The solution provided key insights, revealing that subtle changes like adding a drop shadow and including specific product views substantially increased visual effectiveness. As a result of working with Vizit, Clif achieved a 91% increase in conversion rates, a 580% increase in assets tested, and a 95% decrease in testing time.

Clif Bar & Company

Greg Yeadon

Senior Manager of Innovation