Vizit
10 Case Studies
Case Study: Harley-Davidson drives new product innovation with Vizit
A Vizit Case Study
Driving New Product Innovation With Real-time Visual Intelligence Data
Harley-Davidson, a major motorcycle manufacturer, faced the challenge of understanding visual trends to resonate with new audiences for an upcoming branding overhaul and product launches. Traditional research methods were projected to take years and cost millions. They turned to vendor Vizit and its Visual Brand Performance Platform to conduct this large-scale visual analysis efficiently.
Vizit implemented a solution using its AI-powered platform to generate audience profiles and analyze thousands of images from over ten competitive brands. This provided Harley-Davidson with key visual insights in a matter of weeks. The results were substantial, with Vizit saving the company an estimated $5 million in costs and two years in development time, while also delivering a 99% increase in test coverage.
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Harley Davidson
Luke Mansfield
Chief Strategy Officer