Case Study: The Master Lock Company boosts sales and conversions with Vizit

Discovering the Images That Drive Higher Sales, Traffic, and Conversions on the Digital Shelf

The Master Lock Company, a leading manufacturer of home security products, faced the challenge of not being able to measure the effectiveness of its product imagery on Amazon. They lacked a way to assess their own visual content or that of their competitors to understand which visuals drove traffic and conversions on the digital shelf.

Using Vizit's Visual Brand Performance Platform, Master Lock was able to algorithmically evaluate and optimize their Amazon carousel imagery. The Vizit platform uncovered key visual trends, enabling the company to create more effective content. As a result, Master Lock achieved a 30% increase in average sales, a 25% increase in glance views, and a 23% increase in conversion rates.

The Master Lock Company

Stacy Hanks

Director of Ecommerce