Case Study: PepsiCo LIFEWTR achieves 36% sales growth with Vizit

Contributing to a 36% Increase in Sales With Realtime Design Evaluation for Pepsico Lifewtr

PepsiCo's premium bottled water brand, LIFEWTR, faced a challenge in selecting the most effective artist-designed packaging for its target audience of affluent, trendy Millennials. Traditional research methods like focus groups proved inadequate for evaluating the large number of designs. To solve this, LIFEWTR turned to Vizit and its Visual Brand Performance Platform.

Using customer data, Vizit generated an AI-powered audience model to analyze the designs in real-time. This solution provided LIFEWTR with rapid insights into which visuals would most resonate with consumers and drive purchases. By leveraging Vizit’s technology, LIFEWTR achieved a 36% year-over-year sales increase, along with a 20x time savings and a 99% cost savings in research and testing.

PepsiCo