Case Study: Utz boosts sales and shelf performance with Vizit

AI-driven Packaging Design Outperforms Competitors to Maximize Sales and Conversions

Utz, the largest privately-owned snack supplier in the U.S., faced a challenge with slipping sales for its Boulder Canyon chip line. With packaging that hadn't been updated since the brand began and over 20 new concepts to evaluate against competitors, traditional research methods would have been too slow and costly. They turned to Vizit and its Visual Brand Performance Platform to find a solution.

Using Vizit's AI-driven analysis, Utz was able to quickly identify the most effective packaging design for its target audience and see how it compared to competitors on the shelf. The results were significant: a 55% increase in sales growth, a 20% decrease in the time it took shoppers to find the product, and a 99% reduction in testing time compared to traditional methods.

Utz

Bill Blubaugh

Senior Vice President of Marketing & Communications