Case Study: Worthington Direct achieves 969% organic growth and stronger revenue with Vizion Interactive's integrated PPC + SEO

Worthington Direct - Customer Case Study

Worthington Direct is a B2B supplier whose customers include educational and government agencies with long purchase cycles and many offline order paths (mail, email, fax), which made digital attribution and revenue measurement difficult. Worthington Direct engaged Vizion Interactive for SEO beginning in 2006 and expanded the relationship to include Google Ads/PPC management (including large shopping campaigns) in 2008 to address sustained growth through search channels.

Vizion Interactive implemented an integrated SEO and Paid Search strategy—optimizing high-quality keywords, building scalable search, shopping and display campaigns, and creating a reporting and data-modeling system that incorporated online and offline revenue to prove ROAS and guide spend. The long-term partnership delivered measurable impact: a 969% lift in Google Organic New Users (2007–08 vs 2021–22), Top 10 keyword rankings rose from 2,411 to 5,041, a 21% year-over-year gain in Organic New Users (2020–21 vs 2021–22), and consistently higher ad spend and revenue growth while navigating redesigns, replatforming and evolving attribution/privacy challenges.

Worthington Direct