Case Study: Worthington Direct achieves a 155% increase in organic transactions with Vizion Interactive SEO Redesign

Worthington Direct boosts organic transactions 155% with Vizion Interactive

Worthington Direct, an online retailer, faced the challenge of moving from a custom-built platform to a vendor-supported solution without negatively impacting its strong organic search presence, which had been built over 15 years with Vizion Interactive. The goal was to enhance website functionality and backend efficiency while preserving SEO performance during the re-platforming.

Vizion Interactive implemented a careful migration strategy that avoided a simultaneous redesign to minimize complexity. They used a migration tracker to monitor performance and worked directly with developers to quickly address any SEO issues that arose. As a result, the new site launched successfully with an 11% gain in top 3 rankings and no typical migration traffic drop. Vizion's work led to a 155% year-over-year increase in organic transactions for Worthington Direct, driving revenue to an all-time high.

Worthington Direct