Vizion Interactive
16 Case Studies
A Vizion Interactive Case Study
Vintage Oaks faced a high volume of leads that were poor quality—many prospects had no intention to buy or visit, and sales reps were at times refusing to follow up. The community was underperforming against its paid search and display goals, so Vintage Oaks engaged Vizion Interactive to maintain lead volume while improving lead quality through paid search/display optimization and targeted search campaigns.
Vizion Interactive identified top-converting creative and keywords, traced leads through the sales funnel, incorporated sales-team feedback, tested keyword types, geography and copy combinations, and added audience targeting to search campaigns. Those changes produced a 40% year‑over‑year increase in sales, a 46% decrease in cost per sale, and restored sales-team confidence.