Case Study: UMB Bank boosts page one rankings with Vizion Interactive

UMB Bank increases Page 1 rankings by 149% with Vizion Interactive

UMB Bank sought a more efficient way to manage its extensive online branch information to increase brand exposure and drive foot traffic. The challenge was to ensure all details were accurate and updated consistently across the web, as over 90% of users rely solely on online information. To address this, they partnered with Vizion Interactive for Local Listing Management services.

Vizion Interactive implemented a platform with API integrations to major services like Google Business Profiles, Apple Maps, and Bing Maps. They sanitized UMB's data, corrected over 130 inaccurate citations, and achieved 100% citation accuracy. As a result, UMB saw a 149% increase in page one rankings on Google, an organic traffic gain valued at approximately $43,000 per month.

UMB Bank