Case Study: Palm Harbor Homes achieves 57% organic traffic growth and increased lead generation with Vizion Interactive

Palm Harbor Homes - Customer Case Study

Palm Harbor Homes, a national leader in manufactured and modular homes, engaged Vizion Interactive to provide organic search engine optimization (SEO) and content strategy for each dealership and dealer model center. Palm Harbor sought more targeted, location-specific traffic and higher rankings for geo-related keywords to drive qualified leads to its location pages.

Vizion Interactive worked with Palm Harbor’s in-house team on a search-engine-friendly redesign and ongoing SEO services — including keyword research, content and competitive gap analysis, local search and CMS guidance, copy and design reviews, URL and video optimization, and analytics. As a result, Vizion Interactive helped Palm Harbor achieve a 22% increase in organic traffic and location-level leads from 2013–2014, a 57% rise in organic traffic from 2008–2014 (about 482,000 additional annual visitors), a growth in ranking keywords from 745 to 2,107 (~185%), and an estimated monthly search-traffic value of $48,000 in 2014; the engagement later expanded to include PPC and Local Listing Management.

Palm Harbor Homes