Case Study: Palm Harbor Homes achieves an 85% lift in organic traffic with Vizion Interactive's Local Listing Management

Palm Harbor Homes - Customer Case Study

Palm Harbor Homes, a national leader in manufactured and modular homes founded in 1977, engaged Vizion Interactive to gain control of local listings for its company-owned stores across 13 states and 2 Canadian provinces. The goal was to ensure correct store and model center information appeared in Google, Bing, Yahoo and across major aggregators and directories using Vizion Interactive’s Local Listing Management (LLM) program.

Vizion Interactive enrolled Palm Harbor Homes in the LLM program in August 2013 and syndicated accurate, up-to-date listings to search engines and local directories. From August 2013 to June 2014 the company saw an 85% lift in organic traffic to the LLM-managed locations, a 22% increase in referring-site traffic, and optimized stores captured nearly 80% of overall sessions with increased conversion leads.

Palm Harbor Homes