Case Study: Online Furniture Retailer achieves 100% ROAS increase, 72% higher AOV and 34% lower CPC with Vizion Interactive

Online Furniture Retailer - Customer Case Study

Online Furniture Retailer is an online seller of office, school and church furniture with inventory from nearly 100 manufacturers. Facing the challenge of marketing a vast range of products across dozens of verticals, the retailer engaged Vizion Interactive to build out a paid search/PPC program and capitalize on opportunities from segmented product lines while also increasing SEO-driven visibility.

Vizion Interactive built small, tightly focused ad groups with deep links to product pages and deployed AdWords and Bing Ads (including Google/Bing Product Listing Ads), callout and call extensions, sitelinks, and dynamic remarketing. The program drove measurable gains: average CPC fell 34% (from $3.06 to $2.01), ROAS rose from 1.7 to 3.0 (2012–2014), and average order value grew 72% (from $501 to $866).