Case Study: Lennox achieves 68% organic search traffic growth and 1.4M more visitors with Vizion Interactive

Lennox - Customer Case Study

Lennox, a long-established HVAC manufacturer, faced underperforming website traffic and virtually no presence for non-branded search terms like “furnaces” and “air conditioners.” They engaged Vizion Interactive for search engine optimization (SEO) services to broaden organic visibility and reach customers beyond their branded searches.

Vizion Interactive performed competitive and keyword research, content gap and technical audits, and implemented on-page, off-page and technical SEO fixes (internal/external linking, meta tags, copy/code changes, PR and PPC review) with ongoing consultation since 2006. The results included a 31% lift in organic traffic (Feb–May 2007 vs. 2006), a 68% increase (Oct 2010–Oct 2011), a 27% year-over-year rise in 2013–2014 equating to +636,000 visitors, a 96% jump versus 2009–2010 (+1.4M visitors), a 150% increase in ranking keywords (3,400→8,690), organic search value growth from $88K to $604K/month (≈585% increase), top-14 rankings for eight priority phrases, >50% more dealer connections and a 14% improvement in pairing customers with the right product — all delivered by Vizion Interactive.

Lennox