Case Study: Interstate Batteries achieves 169% referral traffic growth and near‑perfect local listing accuracy with Vizion Interactive

Interstate Batteries delivers Outrageously Dependable ® portable power solutions

Interstate Batteries, which operates more than 200 locations, faced inconsistent, missing, and independently managed online listings and needed a single corporate-controlled login plus specific access levels for key staff. They engaged Vizion Interactive to centralize control and manage their local listings via a local listing management program.

Vizion Interactive verified Interstate Batteries’ Google and Bing accounts at the corporate level, removed and corrected old or rogue listings, claimed entries, and enrolled them in a local listing management program to syndicate to major aggregators. Within a year corporate verification was complete; accuracy improved from 50% to 100% on Google, 60% to 98% on Bing, and 30% to 96.7% on Yahoo (other directories 80%), and Interstate Batteries saw a 169% increase in referral traffic, 57% increase in organic traffic, 55% more organic new users and 187% more referral new users.

Interstate Batteries