Case Study: HVAC Repair Service Provider achieves 315% organic search traffic growth with Vizion Interactive

HVAC Repair Services Provider - Customer Case Study

HVAC Repair Services Provider is a company-owned network of service centers offering HVAC services and indoor air quality products across the U.S. and Canada. To stay competitive for industry and service-related search terms at national and local levels and to expand its social presence, the HVAC Repair Services Provider engaged Vizion Interactive for SEO, content strategy, and a transition to a search-engine-friendly CMS.

Vizion Interactive performed competitive and keyword research, redesigned site information architecture and usability, edited metadata and linking, consolidated franchise location pages, created on-site blog content, and migrated the site to an SEO-friendly CMS. The results were significant: in 2009 site traffic rose 274% and organic search traffic climbed 315%, blog organic referrals increased 336%, location-page organic traffic grew 60% year-over-year (Mar 2008–Mar 2009), and three of the client’s top five keywords moved into the top six Google results, driving more qualified leads.