Case Study: Cavco achieves a 230% weekly lead increase with Vizion Interactive PPC Management

Cavco boosts weekly leads 230% with Vizion Interactive

Vizion Interactive was engaged by Cavco, a company in the home construction industry, to address a significant marketing challenge. Cavco's objective was to build awareness for its parent company, which had historically remained silent behind its well-known individual brands. They also aimed to dramatically increase the number of conversions and leads generated across all of its brands.

To meet this challenge, Vizion Interactive implemented a comprehensive PPC management strategy. The solutions included launching aggressive advertising campaigns, testing new keyword variations, and improving landing pages and conversion rate tracking. Vizion also tightened bidding strategies and utilized the Google Merchant Center to increase visibility. As a result of these efforts, Cavco saw a 230% increase in weekly leads while simultaneously decreasing its cost per click by 12%. This success built trust in the strategy and led to a significant 386% increase in search spending.

Cavco