Case Study: Buca di Beppo achieves stronger organic visibility and local engagement with Vizion Interactive

Buca di Beppo boosts Google organic sessions 36% with Vizion Interactive

Buca di Beppo, a national restaurant chain, faced a significant challenge when a corporate acquisition forced them to migrate to a new domain, dineatbuca.com, without the ability to transfer their extensive search equity. Vizion Interactive was engaged to rebuild their organic visibility and stabilize their local digital presence through SEO and local listing management services, aiming to recover from the domain migration and strengthen engagement across all locations.

Vizion Interactive implemented a local-first strategy, which included securing and optimizing Google Business Profiles, conducting a backlink audit to inform a new linking strategy, and restructuring the website for better local discoverability. The solutions led to impressive results, surpassing the performance of the old domain. Within a year, Buca di Beppo saw a 36% increase in organic sessions, a 32% rise in "Get Directions" clicks, and a substantial 309% boost in "Bookings" clicks via their Google Business Profiles.

Buca di Beppo