Case Study: Recorded Future recovers $4M in revenue with Vivun

Recorded Future - Customer Case Study

Recorded Future, a fast-growth cybersecurity intelligence company, wanted a data-driven way to capture field insights and turn them into product and forecasting intelligence. VP Presales Toby Penn and his team needed a better way than Salesforce, Asana, or Excel to quantify customer feedback, prove the value of Presales, and influence the product roadmap with hard data.

Using Vivun’s presales platform, including product intelligence, Deal Revival, and Hero Score, Recorded Future connected field signals to business outcomes and improved alignment between Sales and Presales. Vivun helped the team uncover a product gap that enabled them to recover $4 million in revenue, while another enhancement is projected to affect 67 customers and unlock $13 million more.

Recorded Future

Toby Penn

VP Presales