Case Study: Branch unlocks $5M+ in ACV with Vivun

Branch - Customer Case Study

Branch, a fast-growth company providing cross-platform linking and attribution solutions for leading digital brands, needed a better way to turn scattered sales feedback into product decisions. Before using Vivun Inc’s product intelligence platform, product and feature priorities were often driven by the loudest voices in the room, with no reliable data to show what the market actually needed.

With Vivun Inc, Branch gained insight into which product enhancements would impact the most opportunities and the greatest contract value, helping the team make faster, more transparent roadmap decisions. The solution improved alignment with sales and had measurable business impact, including one access-rights feature that positively affected more than $5 million in ACV.

Branch

Matt Hunter

Vice President of Products