Case Study: Yakima elevates its online presence for international expansion with Vivo Group

Yakima improves website research with Vivo Group and tests 30 users

Yakima, a provider of roof racks and cargo solutions, engaged Vivo Group to elevate its online presence in support of its international expansion. The company needed to overhaul its Australasia/EMEA websites to better demonstrate its innovation and provide a superior digital experience for customers. The challenge was to use the website as a key global tool to support this period of significant growth.

Vivo Group implemented a comprehensive solution that began with stakeholder workshops and extensive user research, including journey mapping, surveys, and usability testing. This exploration phase informed the design of intuitive new website interfaces focused on enhancing the user experience and streamlining the conversion process. The vendor's work provided Yakima with a strategic roadmap and a refined design prototype, positioning the company's digital presence for future success and setting a clear benchmark for improvement.

Yakima