Case Study: Poolwerx achieves a world-class global franchise website with Vivo Group

Poolwerx launches a global franchise website suite across Australia, New Zealand and the United States with Vivo Group

Poolwerx, an award-winning leader in the pool and spa maintenance industry, needed a new website to support its global franchise network and translate its high level of in-store service into a digital context. They partnered with Vivo Group to address this challenge and improve the online user experience for their customers across Australia, New Zealand, and North America.

Vivo Group implemented a customer-centric solution featuring prominent calls-to-action and a custom WordPress theme to ensure a strong brand identity. A key technical achievement was the intelligent use of data and mapping technologies to locate users and direct them to the nearest franchise, supported by a complex integration to the Netsuite CRM. This created a single source of truth for the network. The client was extremely happy with the world-class website delivered by Vivo Group, which enhanced process efficiency and supported their international growth.

Poolwerx