Case Study: Harcourts International refreshes its global digital presence with Vivo Group

Harcourts International generates 8,200+ enquiries in 2 months with Vivo Group

Vivo Group was engaged by Harcourts International to address the challenge of its inconsistent digital presence across its international franchise network. As a franchise operating in New Zealand, South Africa, and the USA, Harcourts lacked a standardized platform for agents to create websites, which led to a disjointed brand experience for users.

The solution designed by Vivo Group involved creating a new global website with a focus on UI/UX design. Key features included a custom property search, modular pages for easy editing by franchisees, and accommodations for an international audience like a country selector. The design was also adapted to incorporate Harcourts' commercial and rural brands. The outcome was a success, with the new website receiving over 8,200 enquiries within two months of launch.

Harcourts International