Case Study: Australian Rail Track Corporation streamlines Inland Rail content navigation with Vivo Group

Australian Rail Track Corporation builds Inland Rail’s 1,700km website experience with Vivo Group

The Australian Rail Track Corporation (ARTC) faced the challenge of refreshing the website for its major Inland Rail project to better disseminate a large volume of evolving information to a diverse set of stakeholders. They engaged Vivo Group to create a more intuitive, mobile-first user experience that would build confidence and facilitate dialogue around the project.

Vivo Group implemented a solution that organized the website by the project's 13 individual sections, each with its own sub-navigation and relevant content. They developed an interactive community consultation platform featuring forums, Q&As, and polls, alongside tools like an information hub and event calendar. This approach by Vivo Group successfully provided stakeholders with a personalized and engaging experience, efficiently communicating critical information and fostering community engagement.

Australian Rail Track Corporation