Case Study: Lundia boosts cabinet sales with VividWorks 3D configuration and CPQ

Lundia doubles black shelving sales with VividWorks 3D configurator

Lundia, a Finnish furniture manufacturer and retailer, faced challenges as customer preferences evolved and competition grew. Customers struggled to visualize the many customization options for their iconic modular shelving systems, making the sales process difficult. To modernize its sales and planning processes, Lundia partnered with vendor VividWorks to implement its Visual CPQ tool and 3D product configuration platform.

The solution from VividWorks enabled customers to view and customize cabinets in real time, providing a clear image of the final product with precise measurements. This led to a significant boost in sales; when the color black was added to the configurator, sales for that option doubled in many stores within the first quarter. Lundia's Development Manager confirmed that products presented using the VividWorks program consistently show better sales performance, making the sales process faster and more efficient.

Lundia