Case Study: UNFI helps CPG brands grow distribution with Vividly

UNFI simplifies distribution with Vividly through 95% fill-rate and compliance-driven operations

UNFI, a major distributor of natural and organic products, sought strategies to effectively manage costs and maximize the value of its distribution partnerships. The company worked with Vividly to navigate the complex fee structures and policies involved in getting products to a broad network of retailers.

Vividly provided a detailed guide outlining UNFI's specific vendor qualifications, fees, and strategic considerations. The solution equipped brands with essential insights into cost management, promotional opportunities, and logistical requirements, enabling them to forge a more profitable and efficient partnership with the distributor.

UNFI