Case Study: KeHE Distributors expands CPG reach with Vividly

KeHe Distributors streamlines vendor onboarding with Vividly across 7 fee types

KeHe Distributors, a major natural and specialty food distributor, needed to expand its market reach with new CPG brands but required a partner that could navigate its complex operational standards and fee structures. The vendor Vividly provided its platform to help brands understand and manage this specific distribution partnership.

Vividly's solution enabled brands to effectively navigate KeHe's rigorous onboarding, various fees, and promotional opportunities. This allowed brands to align with KeHe's focus on health and wellness products, manage distribution nuances, and leverage the extensive network to greatly benefit from the relationship.

KeHe Distributors