Case Study: Quinn Snacks boosts trade promotion management with Vividly

How Vividly Helps Quinn Snacks Be More Strategic About Trade Spend

Quinn Snacks, a fast-growing CPG brand, was managing trade promotions in Excel and had outgrown the manual process. Chief Sales Officer Al Matulis and his team struggled with limited traceability, poor visibility into promotion performance, and time-consuming spreadsheet work that made it hard to identify root causes, forecast accurately, and make decisions with confidence.

Vividly’s trade promotion management platform gave Quinn Snacks a more centralized, data-driven way to plan promotions, compare forecasts against actuals, and analyze performance at a granular customer and SKU level. With Vividly, the team saved dozens of hours of manual work each month, pinpointed issues in as little as two days instead of months, and gained better forecasting and more strategic control over trade spend.

Quinn Snacks

Al Matulis

Chief Sales Officer