Case Study: Dream Pops streamlines trade promotions and saves time with Vividly

How Vividly Enables Dream Pops to Seamlessly Navigate Trade Spend Management

Dream Pops, a fast-growing frozen treats startup, needed a more robust and scalable way to manage trade promotions as its trade spend and deductions rapidly increased. Before using Vividly, the team relied on Google Drive calendars and spreadsheets to manually review, approve, and enter promotions into their accounting system, creating time-consuming work and a higher risk of errors.

Vividly implemented its Trade Promotion Management platform and deduction scanner to automate and streamline Dream Pops’ TPM process, with easy exports into NetSuite. The result was a major efficiency gain: Emily Medina reduced trade promotion management from nearly a full day each Monday to just 2–4 hours per week, saving about five hours weekly, or more than 20 hours per month, while also improving accuracy and visibility.

Dream Pops

Emily Medina

Accounting Controller