Case Study: Branding Iron Holdings modernizes trade operations and cuts deduction losses with Vividly

Branding Iron Holdings cuts $3.5M in deduction losses with Vividly

Branding Iron Holdings (BIH), a major IQF burger manufacturer, was struggling with a highly manual trade promotion process. Their spreadsheet-based system led to 30-60 day lag times in identifying invalid deductions and left them vulnerable to costly "double-dip" deductions in the complex foodservice channel, potentially costing millions annually. Facing new scalability demands after a private equity acquisition, CFO Travis Huber sought a modern solution and chose to implement the Vividly platform.

Vividly provided an end-to-end trade promotion management platform capable of handling both retail and foodservice complexity, including a unique integrated cash application. While still in implementation, BIH anticipates the Vividly solution will save between $500,000 to $3.5 million annually by reclaiming invalid deductions, reduce manual cash application work by 75%, and provide the critical visibility needed to support future growth and strategic decision-making.

Branding Iron Holdings