Case Study: Discount Dance Supply achieves 500ms faster site response and higher conversion rates with VividCortex

Discount Dance Replaces Gut Feelings and Intuition with Hard Performance Data

Discount Dance Supply (DDS) is the world’s largest dancewear retailer, based in Anaheim, California, with six retail stores, a mail order catalog, and a growing online channel. As the company scaled, CTO John Miller needed better visibility into database and query behavior to meet strict site-performance goals—specifically a targeted 500 millisecond improvement in response time—and to move away from intuition-driven, “seat-of-the-pants” decision making toward hard performance metrics.

DDS combined application performance monitoring (APM) with VividCortex’s database Profiler to get both high-level and deep, query-level insights, letting developers spot interdependencies, isolate slow queries, and validate code changes before production. This new, routine monitoring process enabled them to fix a persistent issue and achieve their performance target: “With these tools, I can say ‘hey look, we’ve reduced our response time and user response time by 500 milliseconds over the last six months, and this has resulted in an increase in conversion rate.’” — John Miller CTO, Discount Dance Supply, while improving overall application stability.

Discount Dance Supply

John Miller

CTO