Case Study: Explore Charleston amplifies African American heritage stories with Vive Media

Explore Charleston amplifies African American heritage stories with Vive Media's seven-film series

Explore Charleston, a tourism organization, sought to amplify African American heritage stories as part of its Explore Black Charleston initiative. They partnered with Vive Media to create a high-quality, authentic film series that would connect Charleston's history to modern tourism in a meaningful way.

Vive Media engineered a seven-film cinematic series using a unique approach of audio-only interviews to capture honest and intimate conversations. This was paired with beautiful cinematography filmed at historic Lowcountry locations. The solution provided Explore Charleston with a visually striking and emotionally resonant asset library, perfect for a sustained multi-month digital campaign, successfully highlighting the area's culture and heritage.

Explore Charleston