Case Study: Credit Suisse Unifies Internal Branding and Brand Communication with Vivaldi

Investing In A Bank’s Internal Branding

Credit Suisse, a Swiss-based global financial services provider, worked with Vivaldi to unify its business divisions under a single master brand after bringing together its private banking, wealth management, and investment banking groups. The challenge was to clearly communicate the new brand strategy internally and create a practical plan for rolling it out across the organization.

Vivaldi reviewed Credit Suisse’s existing internal branding materials, refined the brand board presentation, and built a multi-year internal communication roadmap with prioritized brand activation initiatives. The result was a clearly defined internal brand communication plan that satisfied both the brand board and key stakeholders, and Credit Suisse’s new brand was approved and successfully implemented internally and externally.

Credit Suisse