Case Study: Savini Due boosts brand awareness with Vitrina Advertising's integrated awareness campaign

Savini Due launches a two-step awareness campaign with Vitrina Advertising

The customer, Savini Due, challenged Vitrina Advertising to find an organic way to raise its brand awareness while promoting its unique Italian bathrooms. Vitrina Advertising was tasked with developing an integrated awareness campaign to meet this goal.

Vitrina Advertising created a two-step campaign that culminated in a TV commercial. The solution used the fresh concept of linking Italian opera to the act of singing in the bathroom, positioning Savini Due's products as artwork. The vendor implemented a comprehensive solution that included video production, an online campaign, and indoor billboards.

Savini Due