Case Study: Optimus Nova Center achieves a strong brand launch with Vitrina Advertising

Optimus Nova Center launches first class A office building in Florești with Vitrina Advertising and hosts 60+ attendees at opening event

Vitrina Advertising was engaged by Optimus Nova Center, the developer of the first class A office building in Florești. The customer's challenge was to create a positioning strategy and visual identity for this premiere project, which included the region's first office building with a smart facade, in an area not yet developed for business spaces.

The solution implemented by Vitrina Advertising encompassed a comprehensive suite of services including naming, logo and branding, a communication concept, and the organization of a 360° opening event. The agency also executed an online and offline promotion campaign. The inauguration event successfully introduced the building to the market, attracting over 60 partners, officials, and press members. Vitrina Advertising's work positioned Optimus Nova Center as the ideal workplace, addressing a real need for local professionals.

Optimus Nova Center