Case Study: Banca Transilvania motivates Cluj’s community to support U-BT with Vitrina Advertising’s integrated campaign

Banca Transilvania launches integrated community campaign with Vitrina Advertising for U-BT supporters

Banca Transilvania challenged Vitrina Advertising to create a campaign motivating the Cluj community to support its local sports team, U Cluj. The challenge was to communicate the team's deep significance to non-fans and convey why "U" is so important to its supporters.

Vitrina Advertising developed an integrated campaign including strategy, a creative concept, and outdoor billboards. The solution centered on the impactful slogan, "What would we do without 'U'?", which resonated with the community. The vendor successfully highlighted the team's role as a symbol of community, strength, and courage.

Banca Transilvania