Case Study: Liverpool FC enhances stadium video and signage with VITEC IPTV solutions

Exterity Helps Liverpool FC Create a Visually Compelling in Stadium Digital Video and Signage Environment

Liverpool FC needed a modern, centrally managed digital video and signage system to support the redevelopment of Anfield and enhance the matchday experience across its expanded stadium, hospitality areas, press box, and executive spaces. The club wanted to deliver live TV, LFC TV content, advertising, and tailored signage to many different screens while keeping everything synchronized and easy to update. VITEC, via its Exterity IP video platform, provided the technology foundation for the project.

VITEC implemented an Exterity IPTV solution featuring AvediaStream TVgateways and encoders, AvediaServer for central control, ArtioSign for digital signage, and AvediaPlayer receivers connected to nearly 800 screens across the stadium. The system enabled Liverpool FC to distribute synchronized HD TV and signage content, quickly change messages from desktop or mobile devices, and tailor feeds for lounges, executive boxes, and the press area. The result was a more reliable, flexible, and visually compelling in-stadium experience with scalable management for close to 600 on-site screens.

Liverpool FC

Lyndon Tudor

Technical Services Manager