Case Study: Penn-Mar Human Services achieves 400% more media coverage with Vitamin

Penn-Mar Human Services boosts media coverage 400% with Vitamin

Penn-Mar Human Services, a nonprofit supporting people with intellectual and developmental disabilities, struggled to gain consistent media coverage in the Greater Baltimore area. This limited public awareness reduced visibility for its services and slowed its growth and outreach efforts. To address this challenge, they partnered with the vendor Vitamin for public relations services.

Vitamin implemented a proactive media strategy, leveraging their network of local contacts and developing a consistent pipeline of thought leadership content. This solution secured a 400% increase in media coverage for Penn-Mar, including 22 media hits that achieved over 9.3 million audience impressions across top Baltimore outlets. Vitamin's work significantly expanded regional awareness and credibility for the nonprofit.

Penn-Mar Human Services