Case Study: Global Refuge strengthens mission-driven engagement with Vitamin

Global Refuge reaches 800,000 new neighbors with Vitamin

The customer, Global Refuge, is a long-standing nonprofit organization supporting immigrants and refugees. Its challenge was that its website no longer effectively communicated its mission or impact, and its cumbersome navigation weakened engagement with donors and volunteers. The vendor, Vitamin, was engaged to address these issues.

Vitamin implemented a refocused content strategy built around storytelling and rebuilt the site's navigation around user journeys. The solution integrated new content modules and connected key platforms for donations and volunteering. As a result, Global Refuge launched a new website that immediately and clearly connects users to its mission and impact, organizing content to help users quickly understand how to engage and support long-term growth.

Global Refuge